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Notes from the campaign trail
Strategy · 17 min read

Campaign website builders, compared: 13 options for 2026

From free DIY builders to five-figure agency work, here's what every serious option costs, what it gets right, and the one gap almost none of them fully close for a down-ballot campaign.

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The short version: every serious option falls into one of four tiers — cheap generic DIY builders ($15–$50/month), political-specific site builders ($29–$64/month), all-in-one CRM platforms ($34–$180+/month), and custom agency work ($5,000+). None of the generic tools understand political compliance out of the box, and even the political-specific ones mostly leave you to self-edit a template. Here's what each actually costs and does, one by one.

Two things worth knowing before the list. First, the market has sorted itself by party: several of the strongest builders will not sell to you at all depending on which side you're on, and one of the largest — ActBlue's — gates access through a fundraising account rather than through the website product itself. Second, and more surprising: we could not find a single competing platform that generates your "Paid for by" disclaimer for you. More on that below.

Not legal advice

Pricing and feature details for third-party tools change frequently — every figure here was checked against the provider's own published pricing in August 2026, but confirm current specifics on each provider's site before deciding. This isn't legal or compliance advice.

What makes a political website different

A campaign site isn't a restaurant page or a portfolio. It needs donation integration with a processor that handles political compliance (employer/occupation collection, contribution limits), a correctly formatted "Paid for by" disclaimer on every page, fast updates for endorsements and news, and a path for volunteer and email signups to land somewhere useful. Generic builders can approximate some of this with enough manual setup. Purpose-built tools do more of it natively.

The options, one by one

Wix and Squarespace — cheap, polished, generic

Both are excellent general-purpose website builders, roughly $15–$50/month depending on tier, that look professional with zero technical skill required. For a zero-budget school board or town council race, either is a reasonable starting point. The catch: they know nothing about campaigns. You'll embed a donation form yourself, write your own "Paid for by" disclaimer, and own the compliance entirely, with no native connection to political fundraising or organizing tools.

WordPress — full control, full responsibility

WordPress offers total flexibility and data ownership at low direct cost ($5–$50+/month for hosting), but you're responsible for security, plugin updates, and wiring the donation, compliance, and CRM pieces together yourself — either personally or through a developer. It's the right choice only if a campaign already has (or can hire) technical help.

Online Candidate — the original political-specific builder

Online Candidate has served political candidates for years with a $29/month plan, no long-term contract, that includes hosting, a first-year domain, and pre-built campaign pages (About, Issues, Donate, Volunteer, Endorsements), plus fundraising integrations with Anedot, RaiseTheMoney, and PayPal. It also sells one-time packages — $449 (Regular) and $699 (Enhanced, which adds a custom logo and professional initial content setup), each including twelve months of hosting and SSL.

That one-time option is genuinely appealing for a single-cycle candidate who wants to pay once and be done. Two caveats: the template aesthetic is dated compared to newer options, and the integration list skips the modern Democratic stack entirely — no ActBlue, NGP VAN, Mobilize, or Action Network. Online Candidate serves both sides, with separate landing pages for Democratic and conservative candidates.

Campaign Partner — inexpensive, open to everyone, quietly full-featured

Fifteen years in business and claiming "tens of thousands of candidates," Campaign Partner prices by contact volume rather than by race size: Simple at $29/month (7,500 contacts, one admin), Complete at $49/month (25,000 contacts, five admins), and Advanced at $64/month (60,000 contacts, unlimited admins). Every plan includes a free domain, SSL, donations with no platform fees, mobile-responsive pages, SEO tools, a QR code generator, and a form builder.

It's more capable than the price suggests — there's a built-in phone banking call queue, event RSVPs, campaign finance tracking, yard sign requests, and endorsement collection. It also publishes no partisan restriction and explicitly welcomes ballot initiatives, nonprofits, and non-political organizations. The look and feel is dated next to newer builders, and there's no stated accessibility standard, but for a local race on a tight budget this is a serious option.

PoliEngine — cheap, capped, and worth reading the fine print

PoliEngine runs $29/month, or $348/year, with a 14-day free trial that doesn't ask for a credit card. Templates are segmented by office — City Council, Judge, Referendum, School Board — which makes it one of the few builders openly courting nonpartisan local races. You get a drag-and-drop editor, volunteer management, a merch shop, custom domain, and email through Mailchimp, GetResponse, or ActiveCampaign.

The plan carries hard ceilings that a real campaign can hit: 20 pages, 5GB storage, 10GB bandwidth, two contributors, five store products. More importantly, donations are processed directly through Stripe or Braintree. Those are general-purpose payment processors — they don't collect donor employer and occupation, don't enforce contribution limits, and don't produce campaign-finance-formatted reporting, so all of that stays your committee's problem. If you use PoliEngine, plan on a dedicated political processor for money and treat the site as a site.

Swayed.Digital — Democratic-specific, Squarespace-based

Swayed sells campaign-ready templates exclusively for Democratic and progressive candidates — "we make websites for democrats. Underdogs preferred." Templates start at $399 as a one-time purchase, and a full done-for-you build starts at $2,249. They claim 250+ campaigns from city council to Congress, and templates arrive pre-integrated with ActBlue, NGP VAN, and Mobilize.

The thing to understand is that this is a template shop, not a platform. Templates run on Squarespace 7.1, so you also pay Squarespace — figure roughly $700 in year one for a $399 template plus a Squarespace subscription, and you're administering Squarespace yourself. There's no supporter database, no compliance layer, and no ongoing product team behind your site once the template is installed.

RUN! — full-featured, Democratic-only, priced by district size

RUN! (designedtorun.com) is the most feature-complete of the Democratic-only self-serve builders, with campaign-native components, an accessibility story, AI-assisted translation into 100+ languages with cross-language content syncing, and a deep integration list including NGP VAN, ActionKit, Mobilize, Action Network, NationBuilder, Campaign Deputy, and Switchboard. Its featured-sites wall runs through Senate and gubernatorial campaigns, which is real credibility.

The pricing is where it gets complicated. RUN! charges a one-time activation fee scaled to your district's population — $0 under 10k, $500 for 10–35k, $750 for 35–55k, $1,500 for 55–150k, and $2,000 above 150k — plus $50/month for every site regardless of tier. Setup help is extra: a Polish Session runs $500 and a Full Site Setup runs $1,000 to $2,000 depending on turnaround. A "long-shot discount" halves the activation fee if Democrats took under 40% in the last election for that seat, and paying activation in installments costs 125% of the one-time price.

So a congressional or statewide campaign doing its own setup is looking at roughly $2,600 in year one, most of it due up front — which is exactly when a challenger campaign has the least cash. The flat $50/month is genuinely cheap afterward, which makes RUN! a better deal for a permanent advocacy organization than for a candidate running one cycle. Republicans are explicitly excluded, and RUN!'s terms reserve a broader right to decline service based on the customer's positions.

NationBuilder — website plus CRM, for everyone

NationBuilder bundles a website with a supporter database, email, and organizing tools. Pricing starts at $34/month (Starter, billed annually — $41 month-to-month; 5,000 contacts) and scales to $160/month (Pro, annually — $179 month-to-month; 10,000 contacts) and up, based on the size of your contact database.

The sticker price understates it. Add-ons stack quickly: an extra website is +$9/month, ActionButton Plus +$49, texting anywhere from $10 to $384, and Pro-tier packs run +$29 for customization, +$39 for membership, +$39 for automation, and +$89 for the election pack. A Pro campaign that wants elections and automation is at $288/month before it sends a single text. Pricing also scales with your contact list, which means growing your supporter base costs you money — an odd incentive for an organizing tool.

That all-in-one CRM is genuinely useful, and it's why a lot of campaigns have used it for years. Two things to weigh: it's more tool than many down-ballot campaigns need, the website being the least developed part of the product; and NationBuilder serves campaigns across the political spectrum, including Republicans. Some Democratic organizations would rather not build on shared infrastructure.

ActBlue Website Builder — the former Hey Victor, now fully absorbed

ActBlue acquired Hey Victor on January 21, 2026 and has since folded it in completely — heyvictor.com now redirects to actblue.com. The product is $40/month with no setup fee: campaign-ready templates, a quick-setup dashboard, page/event/endorsement management, form submission tracking, and the ability to switch templates without losing content. It integrates natively with ActBlue fundraising and with NGP VAN, Action Network, Mailchimp, and Mobilize, and ActBlue pitches it alongside Raise by ActBlue and Impactive.

Given that ActBlue reports serving 40,000+ campaigns, this is the most broadly distributed option in the category almost by default — most Democratic campaigns already have the account.

On eligibility, read the account policy rather than the product page. The Website Builder page itself publishes no eligibility rule; because the product requires an ActBlue account, ActBlue's account-use policy is what governs. That policy covers Democratic and Democratically endorsed candidates including those running in nonpartisan races, progressive organizations and nonprofits, and — since ActBlue loosened its rules in August 2025 — independent and third-party candidates in partisan races on a case-by-case basis. So a nonpartisan school board or city council candidate with a Democratic endorsement can generally use it; one with no Democratic affiliation or endorsement cannot count on it.

The real trade-off isn't eligibility, it's coupling. Your website becomes a product of your donation processor: there's one price with no tier above or below it, no managed or agency option, and cancelling means your site is deleted at the end of the billing period, with no documented export path. If you ever want to change how you raise money, your web presence moves too.

GoodParty.org — free tools for independents, but no longer a website

GoodParty.org is a public benefit corporation, seed-funded by its founder and unaffiliated with any party or PAC, aimed squarely at independent and nonpartisan candidates for local office. The free tier includes a path-to-victory report, an AI campaign assistant, a campaign tracker, a content builder, and a candidate community; Pro is $10/month and adds voter data and list building, campaign advising, and texting at $0.035 per message. They claim over 13,000 elected independents and a 63% win rate among their candidates.

It belongs on this list mainly to head off a wasted search: GoodParty.org used to offer a website builder and no longer does. The website-builder page now returns a 404 and no website product appears in its current tools or pricing. If you're using GoodParty.org for strategy and voter data — and for a first-time local candidate, the free tier is a legitimately good deal — you will still need to get your website somewhere else.

Ryvall — the conservative counterpart

Ryvall is $35/month once you publish (free to build), with six templates, a three-business-day launch promise, and updates handled by their team over email — a light concierge touch at a self-serve price. It states plainly that it focuses on conservative campaigns and organizations, so it's not an option for Democratic, progressive, or most nonpartisan candidates. It's included here for completeness, and because it illustrates the shape of this market: a Democratic-only wing, a Republican-only wing, and comparatively little built for the nonpartisan middle.

Custom agency work — for high-budget races

A fully custom site from a political digital agency typically runs $5,000 and up, sometimes well into five figures, with bespoke design, strategic support, and advanced integrations. It's the right call for congressional, statewide, and other high-budget races — and usually more than a down-ballot campaign needs or can justify.

The question isn't "can I get a website." It's "can I get one that's compliant, on-brand, and doesn't leave me wiring the hard parts myself."

Three patterns worth noticing

Nobody generates your disclaimer

This is the finding that surprised us most. We went through every platform above, including RUN!'s 92-article help center, looking for a feature that takes your committee details and produces a correctly formatted "Paid for by" disclaimer on every page. We could not find one anywhere. Campaign Partner tracks campaign finance but doesn't generate disclaimers. The rest treat the disclaimer as text you type into a footer field yourself.

That matters because the FEC requires the disclaimer to be clear and conspicuous on your homepage and on every solicitation page, and state rules layer additional requirements on top with different wording, placement, and size rules depending on where you're running. For a category of products whose entire pitch is "purpose-built for campaigns, unlike generic builders," the one thing that is genuinely specific to campaigns is the thing almost none of them build. See our guide to "Paid for by" disclaimer rules for what the requirements actually are.

The market has sorted by party, and the middle is thin

RUN!, Swayed.Digital, and ActBlue serve the left; Ryvall serves the right; ActBlue's access runs through a fundraising account. The platforms genuinely open to anyone — Online Candidate, Campaign Partner, PoliEngine, NationBuilder — are the four oldest and least design-forward on the list, and none of them publishes an accessibility standard. Meanwhile GoodParty.org, which has done more than anyone to court independent and nonpartisan local candidates, retired its website builder. If you're running for school board, city council, judge, or a ballot measure without a party label, you have fewer real options than the length of this list suggests.

Everyone is priced within $20 of everyone else

Online Candidate $29, PoliEngine $29, Campaign Partner $29, NationBuilder $34, Ryvall $35, ActBlue $40, RUN! $50 plus activation. The entry-level price of a campaign website has effectively converged. What actually differs is what happens after you publish — whether anyone helps you, whether compliance is handled, whether your supporter data is yours, and whether the thing you built can leave with you. Those are the questions worth asking, and the monthly price tells you almost nothing about them.

Read the exit terms before you read the features

Two of the strongest options on this list are the hardest to leave. RUN!'s terms state that platform designs and code cannot be exported or migrated to third-party systems. ActBlue deletes your site at the end of your billing period with no documented export path. NationBuilder's pricing rises as your list grows. None of that is hidden — it's all published — but it rarely makes it into a feature comparison, and it's the part you'll care most about eighteen months from now.

How Electbase fits in

Electbase is built for campaigns that want more than a DIY template but don't need a five-figure agency engagement: a managed, campaign-specific website for Democratic, progressive, nonpartisan, and PAC candidates, especially down-ballot races. An AI-generated first draft gets you a real starting point, not a blank dashboard, built on accessible components designed to WCAG 2.2 AA standards, with strong Core Web Vitals out of the box. From there: a drag-and-drop editor, a built-in supporter database that every donate, volunteer, and RSVP form feeds automatically, donation embedding for ActBlue, Anedot, Numero, Donorbox, or any processor you already use, a "Paid for by" disclaimer generated correctly from your committee details, volunteer and events tools, free subdomain or your own domain with automatic SSL, and analytics/SEO built in — with email and social tools on the way.

Three of the patterns above are deliberate design choices on our side. The disclaimer engine ships on every tier, including the $29 one — it's generated from your committee details rather than typed into a footer box. We never touch your donation money, so your processor stays an open choice and changing it doesn't touch your website. And your data and your site are yours — pricing doesn't rise with the size of your supporter list, and leaving doesn't mean losing what you built.

Pricing is published, not quoted: four tiers from Kickoff at $29/month (a single-page site with a donate module) up through Grassroots, Rally, and Landslide at $249/month, plus custom offerings (Slate for agencies and parties, War Room managed service, Statehouse bespoke builds) quoted per engagement — every tier includes compliance, accessibility, and supporter capture, with no feature gate on the basics. You can build and preview a site for free, and only subscribe when you're ready to publish.

A different starting point

Managed, compliant, and priced the way down-ballot campaigns actually budget. Join the Electbase waitlist →