The Discoverability Program

What it is

Every race now has two search problems, and most campaigns are only aware of one. The first is the classic: when a voter types "who's running for school board in your district" into Google, does your campaign show up — or does a news aggregator, an old county PDF, or your opponent? The second is newer and growing fast: voters increasingly ask an AI assistant instead, and the assistant answers in a sentence, not a page of links. If that sentence gets your candidate wrong — wrong office, wrong positions, or no mention at all — the voter never finds out.

The Discoverability Program starts with a free audit of where your campaign stands on both problems today — no cost, no commitment. From there, it's two independent tiers, and you choose what fits: search visibility (technical SEO, local and entity optimization, structured data, content guidance) and AI-answer visibility (monitoring and shaping what ChatGPT, Perplexity, and other assistants say about your candidate and race). Buy one, buy both, or start with just the audit and decide later — one shared report tracks your progress no matter which tier(s) you're on.

Based on the competitive research we've done so far, we haven't found another political site builder offering AI-answer visibility as a standalone service — though we haven't run a full market scan to confirm that, so treat it as our best current read rather than a verified claim. What's not in question is where it matters most: in down-ballot races with little press coverage, your own site is often the primary source an AI assistant has — which means what it says about you is largely up to what you publish.

How it works with your Electbase site

Your Electbase site is the foundation this builds on. Every site ships fast, accessible, and structured-data-ready out of the box — candidate, office, and race marked up in the formats search engines and AI systems read. That means the paid tiers aren't spent fixing a slow, tangled site before the real work can start; they go straight into the layer above: entity optimization, content strategy, and monitoring. Foundation from the platform, ongoing visibility from the tiers you choose.

What's included

Free audit: a search and AI-answer baseline read for your race — where you show up today, and where the gaps are.

Search visibility tier: technical SEO on your site · local and entity optimization · structured-data implementation and upkeep · content guidance mapped to what voters in your district search for.

AI-answer visibility tier: monthly monitoring of what AI assistants say about your candidate and race · correcting wrong or missing information · tracking how answers change over time.

Either tier (or both) comes with the same shared report: plain-English tracking of where you show up and what changed, in one place, that grows with you as you add tiers.

How pricing works

The audit is free. The search visibility and AI-answer visibility tiers each run on a monthly retainer — search and AI-answer visibility are compounding work, so they're priced as ongoing engagements rather than one-time fixes, and you can start with either one alone. The full rate card publishes at launch. Electbase clients on an annual plan get the setup fee waived on whichever tier(s) they choose — the same setup-fee waiver already applied to their site plan. The monthly retainer itself isn't discounted.

Who delivers it

The Discoverability Program is run by the team at BlueList, Electbase's sister brand and the Democratic political-data firm behind this and the other growth services. BlueList audits how candidates appear across search and AI systems as part of its core work — this program is that practice, applied to keeping your campaign the answer.