Managed media buying

What it is

Digital ads are where down-ballot campaigns waste the most money — self-serve ad platforms are built to spend your budget, not to win your race. Managed media buying puts a human strategist on your campaign: audience strategy, creative rotation, placement across Meta and Google, and continuous optimization against the outcomes that matter — voters reached, dollars raised, volunteers signed up.

How it works with your Electbase site

Every ad points somewhere. Ours point at the pages you already have: your donate page, your volunteer signup, your issue pages — with conversion tracking wired through the analytics you connected at setup. No orphaned landing pages, no double-built infrastructure, and every required "Paid for by" disclaimer rendered correctly on the ads themselves.

What's included

Audience and budget strategy for your race level · campaign setup across Meta and Google · ad trafficking and placement · A/B rotation and ongoing optimization · compliant ad disclaimers · plain-English reporting you can forward to your committee.

How pricing works

One disclosed management fee, taken inside your budget — not billed on top of it. Commit a budget and the split between media and fee is shown on every plan and every invoice, so you always know exactly what reached the platforms. It's the industry-standard structure, with no hidden markup on the media itself. Your ad budget is pre-funded and held for your campaign: what we don't spend, you get back. Engagements are subject to a monthly minimum. Rate card on request.

Who delivers it

Media buying is run by Plurality Media, the media planning and buying practice of BlueList — the Democratic political-data firm behind Electbase. That's the point of the pairing: the people placing your ads are the people who work with political data every day.