Managed media buying

What it is

Digital ads are where down-ballot campaigns waste the most money — self-serve ad platforms are built to spend your budget, not to win your race. Managed media buying puts a human strategist on your campaign: audience strategy, creative rotation, placement across Meta and Google, and continuous optimization against the outcomes that matter — voters reached, dollars raised, volunteers signed up.

How it works with your Electbase site

Every ad points somewhere. Ours point at the pages you already have: your donate page, your volunteer signup, your issue pages — with conversion tracking wired through the analytics you connected at setup. No orphaned landing pages, no double-built infrastructure, and every required "Paid for by" disclaimer rendered correctly on the ads themselves.

What's included

Audience and budget strategy for your race level · campaign setup across Meta and Google · ad trafficking and placement · A/B rotation and ongoing optimization · “Paid for by” ad disclaimers · plain-English reporting you can forward to your committee.

How pricing works

One disclosed management fee, taken inside your budget — not billed on top of it. Commit a budget and the split between media and fee is shown on every plan and every invoice, so you always know exactly what reached the platforms. It's the industry-standard structure, with no hidden markup on the media itself. Your ad budget is pre-funded and held for your campaign: what we don't spend, you get back. Engagements are subject to a monthly minimum. Rate card on request.

The one step only your committee can do

Before a single political ad can run on Facebook or Instagram, Meta needs a confirmed identity for everyone who runs the ads and a “Paid for by” disclaimer — and it publishes that disclaimer's contact details with every ad. To put your committee's name on it, Meta needs the committee's own website and an email address on that website's domain. That's why the disclaimer should come from someone on your committee, with the committee's own details, and why the whole process takes two to three weeks. Our step-by-step verification guide walks your team through all of it, with checklists — or download the PDF.

Google verifies the committee itself rather than each person, for ads that feature a federal or state candidate or current officeholder, a party or a qualified state ballot measure — and for covered California committees and Virginia advertisers whatever the race. It takes about two weeks, and on most formats the name you verify becomes the “Paid for by” Google shows with your ads. Our Google verification guide covers it step by step — or download the PDF.

Who delivers it

Media buying is run by Plurality Media, the media planning and buying practice of BlueList — the Democratic political-data firm behind Electbase. That's the point of the pairing: the people placing your ads are the people who work with political data every day.