Press & media kit

Boilerplate

For journalists to lift verbatim.

Electbase is a self-serve website platform for down-ballot Democratic and nonpartisan campaigns. Sites are AI-drafted from the campaign's own details; the “Paid for by” disclaimer is generated from committee information and publishing is blocked without it; every published page is machine-checked against WCAG 2.2 AA. A hibernation tier from $10/month keeps a candidate's site alive between election cycles. Plans start at $29/month. Electbase is built by BlueList AI and launched publicly on September 8, 2026.

Backgrounder

Most campaign websites are built for races with staff and budgets. Down-ballot candidates — school board, city council, state legislature — are left choosing between generic builders that know nothing about political compliance, or political platforms priced for congressional campaigns. Electbase was built to close that gap: a self-serve platform where the hard parts are automatic. The “Paid for by” disclaimer is generated from the campaign's registered committee details and publishing is blocked when it's missing. Every published page is machine-checked against WCAG 2.2 AA. Donations work with any processor, not just one. And a hibernation tier from $10/month keeps a campaign's site alive between election cycles instead of letting it disappear the day the race ends — so a candidate's second campaign starts warm instead of from zero.

Electbase publicly launched on September 8, 2026. It is built by BlueList AI, an Arizona-based Democratic data and media firm.

Quick facts

Founder quote

“Down-ballot candidates are the largest layer of democracy and the least served by campaign technology. Electbase generates the compliance disclaimer, checks accessibility at every publish, and keeps a candidate's site alive between cycles — the parts every other platform leaves to chance or lets die.”

Founder bio

Robb Vaules is the founder of Electbase and BlueList AI. Before building campaign technology, he spent over 30 years in advertising, technology, and healthcare, including 23 years in teleradiology at companies including NightHawk Radiology Services and ONRAD, and ran for the Scottsdale Unified School District Governing Board in 2022. He has served on the SUSD Foundation Board of Directors for three years and served five years on the board of the Arizona Center for Disability Law (now Disability Rights Arizona), including two years as Board President.

Full founder story: About Electbase.

Brand assets

• Electbase logo, ink (PNG)
• Electbase logo, white (PNG)
• Full lockup, dark (PNG)
• Full lockup, light (PNG)
• Founder headshot, Robb Vaules (JPG) — high-resolution PNG

Press contact

Robb Vaules — robb.vaules@bluelist.ai — (480) 269-5680

In the news

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