Ad creative studio

What it is

Most down-ballot campaigns don't have a designer. What they have is a volunteer with Canva, a template that looks like every other candidate's template, and a growing pile of asks: a Facebook ad by Friday, a mail piece before early voting, a square graphic for the endorsement announcement. The ad creative studio is the answer to that pile — a human design team that produces campaign creative on demand, scoped as individual projects.

The catalog covers what campaigns actually run: static digital ads in the sizes Meta and Google want, short video cuts edited from footage you already have, mailer designs ready for your print vendor, and social graphics that match everything else. All of it built on your campaign's brand — your colors, your typography, your photography — so a voter who sees your mail piece and your Instagram ad in the same week sees one campaign, not two.

And all of it is disclaimer-correct by default. The "Paid for by" rules are not one rule — they differ by medium. What a printed mail piece requires is not what a Meta ad requires, which is not what a text message or a yard sign requires. Getting a disclaimer wrong on paid media is a real compliance risk, the kind that turns into a complaint or a news story in the final weeks of a race. Our designers build the correct disclaimer into every piece before you ever see a proof, so compliance is a property of the creative — not a thing your treasurer has to catch.

How it works with your Electbase site

Your Electbase site is the visual source of truth. The studio starts from the brand you already established there — the palette, the fonts, the candidate photography — so every ad, mailer, and graphic looks like it came from the same campaign, because it did. When a project calls for a destination, the creative points at pages you already have: your donate page, your volunteer signup, your issue pages.

It also pairs naturally with managed media buying. Creative feeds the buys: the same team that designs your ads can hand them straight to the strategists placing them, with sizes, formats, and disclaimers already matched to each platform's requirements. You can use the studio on its own — plenty of campaigns just need a mail design — but the two together close the loop from concept to placement.

What's included

Static digital ads in platform-standard sizes · short video cuts and edits from your existing footage · direct-mail designs delivered print-ready for your mail vendor · social graphics for announcements, endorsements, and events · correct "Paid for by" disclaimers on every piece, matched to its medium · source files delivered to the campaign, so you own what we make.

How pricing works

The studio is priced as a per-project fee. Each engagement is scoped up front — a mail piece, an ad set, a video cut — with a fixed price agreed before work starts, so a campaign on a tight budget can buy exactly the creative it needs and nothing more. No retainers, no minimums, no surprise hours. The full rate card publishes at launch.

Who delivers it

Creative work is delivered by the team at BlueList, the Democratic political-data firm behind Electbase. That matters more than it might sound: the people designing your ads work with political campaigns every day, which means they already know the disclaimer rules, the platform specs, and what actually performs in a down-ballot race — you don't have to teach a generalist agency any of it.