Digital fundraising

What it is

Most down-ballot campaigns don't have a fundraising problem — they have a funnel problem. Supporters land on the donate page and bounce. Ask amounts are guesses. Nobody has turned on recurring gifts. Donors who gave once in March never hear a second ask. Each of those leaks is small; together they can cost a campaign a meaningful share of what it could have raised.

Digital fundraising optimization puts a specialist on that funnel end to end: ask ladders calibrated to your race and your donor base, recurring-gift defaults that turn one-time givers into monthly ones, reactivation programs for lapsed donors, landing-page conversion tuning, and an email fundraising cadence that asks often enough to work without burning your list.

One thing to be clear about up front: we never hold, route, or touch a contribution. Your campaign keeps its own payment processor — ActBlue, Anedot, whichever tool fits your race — and every dollar flows directly from your donor to your committee, exactly as it does today. We optimize the pipe; we are not the processor. That keeps the money, the compliance reporting, and the donor relationship where they belong: with you.

How it works with your Electbase site

The donate flow we're optimizing is the one already on your Electbase site. Your site's donate block embeds your processor, so every test we run — ask amounts, page layout, button copy, the path from an issue page to a completed gift — happens on pages you own, measured through the analytics you connected at setup. When an email goes out, it lands on a page built to convert. No orphaned landing pages, no separate fundraising microsite that drifts out of sync with your campaign, and nothing to rebuild when the cycle heats up.

What's included

A fundraising audit of your current funnel · ask-ladder strategy matched to your donor base · recurring-gift setup and defaults · lapsed-donor reactivation programs · landing-page conversion tuning on your Electbase site · email fundraising calendar and copy guidance · ongoing testing · plain-English reporting that shows what was raised and what changed it.

How pricing works

Pricing is a percentage of funds raised through the program — the structure that keeps our incentives pointed the same direction as yours. If the optimization doesn't move money, we don't get paid on money that didn't move. There's no markup on your processor's fees and no charge for holding your funds, because we never hold them. The full rate card publishes at launch.

Who delivers it

Digital fundraising is run by the team at BlueList, the Democratic political-data firm behind Electbase. Fundraising optimization is a data discipline — knowing which asks convert, which donors lapse, and when to send the next email — and that's the work BlueList does every day.