Managed email & social

What it is

Every campaign knows it should be emailing its list weekly, posting consistently, and texting supporters before the deadlines that matter. Almost no down-ballot campaign actually does — because the candidate is knocking doors, the manager is doing five jobs, and nobody owns the calendar. Managed email & social puts humans on that job: a team that plans your content calendar, drafts everything in your campaign's voice, sends the emails and texts, posts to your social accounts, and keeps your list healthy.

One distinction matters here. The Electbase platform ships with self-serve email & social tools — the software to write, send, and post yourself, included with your site. This service is the managed tier on top of those tools: the same infrastructure, but with humans running it. If you have a digital staffer or a capable volunteer, the self-serve tools may be all you need. If you don't — and most school-board, city-council, and legislative campaigns don't — this is how your digital program happens anyway.

Everything is compliance-aware by design. Emails and texts carry the disclaimers your race requires. Sending is consent-respecting: we message the people who opted in to hear from you, honor unsubscribes immediately, and never send to purchased lists — full stop. That isn't just the law in most of these channels; it's also what keeps your deliverability healthy enough for the messages that matter in the final week.

How it works with your Electbase site

Your site is where the list comes from and where the messages point. Signup forms on your Electbase site feed your supporter list; every email and post links back to the pages you already have — your donate page, your volunteer signup, your events. Because the managed team works inside the same platform you do, there's no exporting lists between vendors, no second login, and everything the team sends is visible to you in the same dashboard you'd use yourself. If you later hire a digital staffer, they take over the same tools mid-stride — nothing to migrate.

What's included

A content calendar planned around your race's real dates — filing deadlines, ballot drops, early voting, election day · email drafting, sending, and list segmentation · SMS drafting and consent-respecting sending · social posting and scheduling in your campaign's voice · list hygiene: cleaning bounces, honoring opt-outs, keeping deliverability strong · required disclaimers on every message that needs one · a simple monthly report on what went out and how it performed.

How pricing works

Managed email & social is a monthly retainer — a flat monthly fee for the program, scoped to your race and cadence, that you can run for the months you actually need it. No long-term lock-in and no per-message nickel-and-diming on top of the retainer. The full rate card publishes at launch.

Who delivers it

The program is run by the team at BlueList, the Democratic political-data firm behind Electbase. The people drafting your emails and texts write for political campaigns every day — they know the disclaimer rules, the consent rules, and the difference between a fundraising email that works and one that gets marked as spam.