Your brand, voice and logo tools
Most campaigns don't have a designer, and the ones that do usually can't reach them at 11pm. These tools exist so your site looks deliberate anyway.
Your brand guide
Your brand guide is a single page showing your campaign's colours, fonts, logo and voice, generated from the exact design tokens your live site renders from.
That last part is the useful bit: the guide cannot drift from your site. It isn't a document someone wrote once and forgot to update — it's a view of the same values. Change your accent colour and the guide changes with it.
It also shows a contrast table for your colour pairs, so you can see at a glance which combinations are safely readable. Those are the same pairs Electbase checks when you publish.
Share the link with a printer, a sign vendor, or a volunteer making graphics. Available from Grassroots upward.
Your voice guide
The voice guide is the "how we sound" half — the words your campaign uses and the ones it avoids, drafted for you and then edited and approved by you.
Once approved, it isn't just a document. Electbase uses it when drafting copy for your site, so the writing stays in your voice rather than reverting to generic campaign filler.
If the AI drafting is unavailable for any reason, you still get a guide — a plainer one, composed without it. Drafting never simply fails and leaves you with nothing. Available from Grassroots upward.
Palette and typography ideas
On Landslide, Electbase can propose complete colour and typography combinations rather than leaving you to guess at hex codes.
Every proposal is checked for contrast before you ever see it, against the same standard the publish gate enforces. A combination that would fail is either adjusted until it passes or discarded — it is never offered to you. That means you cannot pick a palette here that later blocks your publish, which is the failure this ordering exists to prevent.
Applying one is a single step, and you can change it afterwards like any other brand setting.
Logo concepts
Also Landslide, and it works two ways.
Wordmark lockups are composed from your own brand tokens — your fonts, your ink, your accent — with light and dark handled inside the file. No AI is involved, and they're generated once for your campaign.
Generated concepts are the other route, for when you want something more than type.
A concept is created in a pending state, an Electbase reviewer checks it, and only an approved concept can be applied to your campaign. That step exists because a generated mark can accidentally resemble one that already exists. That review is not trademark clearance. It is a sanity check, not a legal search. If your logo is going on signs, merchandise and mail, have someone qualified clear it before you print — the same as you would with any mark a designer handed you.
Where this shows up
Your colours, fonts and logo feed straight into your site, so changing them here changes the site — you don't restyle pages one at a time. Publish to put the change in front of visitors.
Voters don't articulate it, but a site whose colours match the yard signs and the mail reads as an operation rather than an attempt. That is most of what these tools are for.