Which pages convert
Your Analytics page shows which pages of your site people actually act on — signups, volunteer signups, RSVPs and donate clicks, counted per page, with a rate next to each once there's enough traffic to state one honestly. Every rate comes with the counts behind it, and some rates are deliberately withheld.
Where to find it
Open Analytics from the links along the top of your dashboard. The Top pages table lists your ten most-viewed pages over the period you pick (7, 30 or 90 days). Next to each page's pageviews are four columns:
| Column | What counts |
|---|---|
| Signups | Someone joined your list through a signup form on that page |
| Volunteer signups | Someone signed up to volunteer on that page |
| RSVPs | Someone RSVP'd to an event from that page |
| Donate clicks | Someone clicked through to your donation page from that page |
Each type is counted and rated on its own. They're never added together into one "conversion" number, because a signup and a donate click are not the same thing and averaging them would describe neither.
What the rate is — and what it isn't
A page's rate is that type's count divided by that page's pageviews, over the period you picked. That's all it is.
It is not the share of visitors who converted. Electbase analytics is cookieless and records no visitor identity, so it can't tell one person viewing a page twice from two people viewing it once. And pageviews only count visitors who allowed analytics in your site's cookie banner, while form submissions count everyone. Put those together and a rate can truthfully read over 100% — a page with 120 pageviews and 150 signups isn't a bug; it's a page where many signers declined analytics. The table never trims a rate down to 100%.
Why some rates say "not enough data yet"
A rate from a handful of visitors looks exactly as confident as one from thousands, so the table withholds it until the numbers can carry it. A page shows a rate for a type only when both are true:
- the page has at least 100 pageviews in the period, and
- it has at least 5 of that type (5 signups, 5 RSVPs, and so on).
Below either line the count is still shown — "3 — not enough data yet" — and the rate isn't. A page past 100 pageviews with no signups at all reads "0 — none yet": that's a real answer, not a shortage of data.
"Not attributed to a page"
Below your pages are two extra rows:
- Not attributed to a page — conversions Electbase can't tie to a page. Supporters here are real and are on your list like any other; only the page they came from is unknown.
- On other pages — conversions from pages outside your top ten.
Page attribution needs a small change to your site's forms, and your published site only picks it up when you publish. Until you republish, your signups, volunteer signups and RSVPs all land in "Not attributed to a page" — so right after this feature launched, that row was large for almost everyone. If your dashboard says Changes pending republish, publish once and new conversions start landing on their pages. Conversions from before your republish stay unattributed; nothing is lost. Donate clicks were already tracked by page, so they aren't affected.
Small numbers can point at a person
On a low-traffic page, "1 signup" over a short period can be enough for someone on your team to work out who it was. The table only ever shows counts — never names — but treat a tiny count on a narrow page the way you'd treat the supporter list itself.
What this isn't
- Not A/B testing. Electbase doesn't split your visitors between two versions of a page. At campaign traffic levels a test like that can't reach a reliable answer, yet it would still name a "winner" — so we don't offer one. Comparing your own pages over time is the question this table can actually answer.
- Not a funnel or a visitor journey. There's no visitor identity to follow from page to page, by design.
- Not donation totals. Completed donations are reported by your processor, not per page.